Tick and Flea Season: a great opportunity for client communication and retail promotion

As warmer months roll in, so does flea and tick season. For pet owners, it’s a time to pay close attention to their pets’ well-being. For veterinarians, it’s an ideal opportunity to strengthen client relationships and position their practice as a trusted source for care and convenience. With help of technology, this is easy!

Use mass communication to educate your client base

As a veterinary professional, you know that ticks and fleas are more than a nuisance, posing health risks like Lyme disease, allergic reactions, tapeworm infections, and even anemia in young or small pets. Your clients, however, are largely unaware of the potential consequences. Veterinarians need to play a critical role in raising awareness with their client base and providing preventative care solutions.

• Send mass newsletters to your client base.

• Post educational content on social media.

• Drive traffic back to your website for more information or product purchases by including clickable links or incorporating social media feed into your website.

For example, Local Mobile Vet created a blog on their website and sent out a newsletter driving traffic to their blog. As a result, they saw a notable increase in their audience engagement!

A campaign with a couple of newsletters and 2-3 social media posts would go a long way in raising awareness and encouraging proactive care. It would also position your clinic as both an educational resource and a convenient point of care.

Promote your store via sales messages

Pet owners have many over the counter and online product choices for ticks and fleas, some of which may not be effective for their pets. A trusted veterinary advice and convenient product availability makes all the difference! By offering thoughtful recommendations based on the pet’s health, lifestyle, and local parasite threats, veterinarians can help clients make educated care choices and conveniently purchase most relevant products from your clinic. This also improves compliance and client satisfaction.

• Send mass sales messages that highlight your in-clinic or online store to your client base.

• Promote your offers, for example free shipping or auto-refill programs.

• Create discounted product bundles or price promotion.

Effective educational and commercial communication during flea and tick season not only boosts compliance, protects pets but also reinforces client trust and supports practice growth through product sales.