When school is out, kids’ routines change, bringing on a spike in injuries, travel-related issues, sleep disturbances, and too much screen time. Parents might forget about doctor’s appointments or wellness concerns amid camps, vacations, and a lack of structure. For pediatric and family practices, this presents a valuable opportunity to support the children and their parents beyond the walls of your practice. With the right digital tools and messaging strategy, medical professionals can stay top-of-mind with the parents and foster long-term trust.

Here are some useful topics your practice can cover in summer communications

Injury Prevention and First Aid Tips - Share practical safety advice on common summer activities like swimming, biking, and outdoor play. - Provide guidance on sun exposure, hydration, and managing heat-related risks. - Offer printable or digital first aid checklists for summer travel.

Mental Health and Social Well-being - Offer tips on managing screen time, building healthy routines, and staying socially connected. - Highlight community resources or your practice’s support for ADHD, anxiety, or other concerns.

Routine Vaccinations, Screenings, and Well-Child Visits - Offer insights on sensory challenges that may go unnoticed during the summer break. - Remind families about recommended immunization schedules. - Encourage back-to-school - Promote convenient summer appointment slots.

Here are some digital tools to help you stay connected

- Deliver monthly advice tailored to child age groups or conditions (e.g., summer tips for kids with asthma).
- Highlight your practice’s summer hours, new staff, or telehealth availability.

- Send automated reminders for annual exams, vaccinations, and screenings.
- Text quick seasonal health tips, alerts about local outbreaks or heat advisories.
- Invite Two-Way engagement: ask parents to share their summer health questions through text or email, making care feel personal and accessible.

- Post useful content about summer safety, nutrition, hydration, and sleep routines.
- Feature “Ask the Doc” segments to answer common seasonal questions and keep parents informed.

In summary, by embracing digital technologies, pediatric and family practices can stay connected with patients during the busy summer months. If you need help executing these programs – contact us, we are happy to help!