Quality Pet Care LLC, a veterinary practice in NY state known for compassionate service, found itself facing a challenge: following a relocation to a new facility, the volume of visits notably dropped despite only moving 30 min away. Moving locations often disrupts existing client patterns and new clients don’t know about the practice yet to keep your appointment volume up.

With the help of AutoRemind, Quality Pet Care launched a multi-channel campaign:

• 1) A newsletter campaign for current clients announcing “Quality Pet Care Has a New Home” so old clients can still find them.


• 2) A Google ad campaign to attract new clients close to the new location.


• 3) A survey to better understand new clients and turn their feedback into actionable insights.


• 4) A sales campaign via email and text messages with a 15% off pet dental care promotion for a few months, creating urgency and excitement.


• 5) An education message that drove clients to the Quality Pet Care blog to learn about the importance of pet’s dental health in extending an animal’s life. Sending educational messages to clients builds your relationship – not every communication has to be commercial.

The result

Over the first 4 months of the campaign, Quality Pet Care saw over a 3-digit number of new clients registered in their practice management system. They had over 100% increase in the number of Pet Dental appointment from the months before the campaign.

An active, engaged client base isn’t built on a single email. It’s nurtured over time through regular contact and relevant content. Mass communication keeps your practice top-of-mind, offers tangible value (like discounts or educational materials), and builds trust long before a pet owner walks through your door.

Quality Pet Care’s success shows that mass communication done right with clear messaging, timely promotions, and layered channels can transform routine outreach into a strong growth driver.